Ethical Investing

Ethical investing refers to the practice of using one’s ethical principles as the primary filter for the selection of securities investing. Ethical investing depends on an investor’s views. Ethical investing is sometimes used interchangeably with socially conscious investing, but socially conscious funds typically have one overarching set of guidelines that are used to select the portfolio, whereas ethical investing brings about a more personalized result.

Green Investing

Green investments are essentially investment activities that focus on companies or projects that are committed to the conservation of natural resources, the production and discovery of alternative energy sources, the implementation of clean air and water projects, and/or other environmentally conscious business practices.

Program Related Investing

Program-related investments, also known as PRIs, leverage limited foundation dollars—most often by providing long-term, low-interest loans—to promote community wealth building and other mission-related foundation goals.

Impact Investing

Impact investing is investing that aims to generate specific beneficial social or environmental effects in addition to financial gain. Impact investing actively seeks to make a positive impact by investing, for example, in non- profits that benefit the community or in clean technology enterprises.

Triple Bottom Line Investing

The triple bottom line (TBL) is a framework or theory that recommends that companies commit to focus on social and environmental concerns just as they do on profits. The TBL posits that instead of one bottom line, there should be three: profit, people, and the planet.

Responsible Investing

Responsible investing tailors a portfolio to causes that an investor cares about. This portfolio focuses on industries and companies who have a positive impact on the world, population and environment.

Sustainable Investing

Sustainable investing directs investment capital to enterprises that seek not just to make a profit but to make the world a better place.

ESG Investing

ESG refers to the environmental, social and governance practices of an investment that may have a material impact on the performance of that investment. The integration of ESG factors is used to enhance traditional financial analysis by identifying potential risks and opportunities beyond technical valuations.


Socially Responsible Investing (SRI) / Environmental Social Governance (ESG) investing has certain risks based on the fact that the criteria excludes securities of certain issuers for non- financial reasons and, therefore, investors may forgo some market opportunities and the universe of investments available will be smaller.

No strategy assures success or protects against loss.